CHICKEN SOUP BOOK SERIES
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Chicken Soup for the Soul is a series of books, usually featuring a collection of short, inspirational stories and motivational essays. The stories in the first. To see a list of all books published since July , please click here. To see a list of books published prior to July , please click here. Featured Titles. Below you'll find some of our new releases and featured titles. Use the drop-down menu to the right to browse all of our + books.
To vote on existing books from the list, beside each book there is a link vote for this book clicking it will add that book to your votes. To vote on books not in the list or books you couldn't find in the list, you can click on the tab add books to this list and then choose from your books, or simply search. Discover new books on Goodreads. Sign in with Facebook Sign in options. Join Goodreads. Jack Canfield Editor.
Error rating book. Refresh and try again. Chicken Soup for the Traveler's Soul: Chicken Soup for the Teacher's Soul: Chicken Soup for the Father and Daughter Soul: Chicken Soup for the Romantic Soul: Chicken Soup for the Woman's Soul: Chicken Soup for the Soul: Grieving and Recovery: Chicken Soup for the Soul of America: Chicken Soup for the Working Woman's Soul: Chicken Soup for the Soul Christmas Treasury: Chicken Soup for the Girlfriend's Soul: Chicken Soup for the Dog Lover's Soul: Humor for the Heart: Life Lessons for Mastering the Law of Attraction: Chicken Soup for the Sister's Soul: Chicken Soup for the Nurse's Soul: Anna Karenina Paperback by Leo Tolstoy.
They ended up signing a deal in and expanded it in to cover every consumable. It has been the main driver to take the licensing business from a small part of the business to around half the business.
How Chicken Soup For the Soul Dramatically Expanded Its Brand
In food, they are talking with grocery chains about launching baby food, pasta sauce, prepared foods and soup. Health and beauty care: They have just begun exploring partnerships with a drug store chain and private label packaging. The discussions will go on for some months before a final decision.
His sensibility is very much on target with the brand. Rouhana and Jacobs are also discussing the possibility of a daily syndicated talk show, which they believe is the right way to way to develop Chicken Soup For the Soul on television.
After all, 40 million homes have a Chicken Soup For the Soul book in them. Several hundred thousand people have requested a story via email every day. So there is already a large following of people who identify with the brand and who understand what it stands for.
A community website: They are building a website where people will be able to go and help other people, based on their experience. Thus you may be facing an issue that you have already faced and so you have some story to share that can help someone else through the issue.
The site will also help organize access to experts on issues that relate to the kind of issues that Chicken Soup For the Soul is dealing with. The site should be ready to live around the Fall. Rouhana and Jacobs are always looking for the place in a category where the Chicken Soup for the Soul brand is a good fit. They say that the pet food licensee really taught them the way.
The essence of their pet food is that it is really good for pets. People buy it because they want the best for their pets. Similarly with books: So if you are looking for a birthday gift for your teenage niece, you go to the drugstore and buy her a copy of Chicken Soup For the Teen Soul.
The baby food is similar to the dog food. When Rouhana and Jacobs thought about food, they were looking for comfort food that was good for people, food that would help people be healthy. The brand is about making life better, so it had to be a high quality product. We wanted it to feel like a Chicken Soup for the Soul kind of thing. Similarly in health and beauty products, they were looking for the brand essence in the category.
They want to make sure that they are always attached to that feeling. Moving from books to dog food to pasta sauce to beauty products presents a risk of dilution of the brand. Rouhana and Jacobs deal with this risk by thinking carefully about the category before entering it, and match the essence of the brand to the category.
They spend a lot of time looking at the food business before they agreed to go into it, even though surveys showed that it was the number one category that customers wanted them to go into. They quickly came to the area of comfort. Food is not just for sustaining the body. Sometimes you eat for other reasons.
They wanted to be in that place where the impact of food was greater than just nourishment. They wanted it to be natural. They wanted it to be high quality.
They wanted it to be healthy. They wanted it to be good for people. In health and beauty, they are thinking about all-natural anti-aging products that are good for your skin. The goal is to have a product that is the highest quality that they can get, and that it is consistent with the Chicken Soup for the Soul brand.
They are still exploring many ideas in They are still searching. When Rouhana and Jacobs bought the business, they took a look at the books and decided first that value had to be brought back to the books. Some of the books only had 80 stories, rather than the stories of the original book. So they made sure that every book had stories again.
They redesigned the covers to make them fresher and more appealing. They had around 10, outlets where the books could be purchased. Although they have already sold a lot of books internationally million worldwide their evolving international strategy is to partner with people in other countries and develop books with stories from within that country, rather than simply export books with US stories to other countries.
The place where that is most advanced is India. They have an arrangement with a publisher that is part of the Tata group: They decided to put their books where their customers are.
List of All Chicken Soup for the Soul Books
While the book business has been consolidated dramatically, Rouhana and Jacobs found other outlets. They have expanded from around 10, outlets to around 30, outlets. They are in all major drug store chains. They are in many major grocery chains.
Chicken Soup for the Soul
Once they understood that Chicken Soup For the Soul was a brand not a book, they could relate it to tuna fish or soup and other commodities, and show why it should be in every grocery and drug store chain.
When they went to the chains, they said: Rouhana and Jacobs convinced the chains that these books are not just books: It took some time. But that is the key reason the book business has expanded so rapidly. They showed people that it was a brand, not a book.
One of the keys to staying agile and innovative has been to keep the firm small. It has only has 8 full-time staff.
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