THE NON-DESIGNERS DESIGN BOOK
The Non-Designer's Design Book second edition. ROBIN WILLIAMS. @ZOO4 by Robin. Williams. Peach pit Press. Eighth. Street. Berkeley,. California. The Non-Designer's Design Book book. Read reviews from the world's largest community for readers. So you have a great concept and all the fancy digit . Non-Designer's Presentation Book, The: Principles for effective presentation design, The Non-Designer's Design Book, 4th Edition; By Robin Williams; eBook.
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For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through. Williams: Non-Designers Design Bk_p3 (3rd Edition) (Non Designer's Design Book) [Robin Williams] on cittadelmonte.info *FREE* shipping on qualifying offers. Editorial Reviews. About the Author. Robin Williams is the author of dozens of bestselling and award-winning books, including The Non-Designer's Presentation.
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Publishers of technology books, eBooks, and videos for creative people. Add To My Wish List. Book Your Price: Description Copyright Dimensions: More Information. She gets into more detail about typefaces later, but here are concrete suggestions for basic heading-vs-body distinctions.
Great introduction to typefaces, in 6 categories. I knew about serif, sans serif, and other a. Script vs Decorative seems pretty clear, and both are best used sparingly "if the thought of reading an entire book in that font makes you wanna throw up, you can probably put it in the decorative pot.
Also, they usually are "monoweight""letterforms are the same thickness all the way around" unlike most serif fonts. Often good for headings. As for the three Serif categories: Oldstyle are classic, invisible, and usually the best for long body text. They are not monoweightthere is a moderate transition between thin and thick parts of the strokes on each letter, and if you draw a line through the thin parts of the 'o' or 'a' it'll be diagonal rather than vertical.
The serifs on lowercase letters are slanted. Modern have more dramatic differences between the thick and thin parts of the strokes, and a line through the thin parts will be vertical "vertical stress".
The serifs are thin and horizontal, not diagonal.
More elegant but less readable than Oldstyle. Slab Serifs are like Moderns but thick all around: Readable and clean. I didn't know there was a difference between italic vs. You can take the "roman" standard? If you're using italics for contrast, make it a real contrast by using actual italics vs. If you can put the dynamics of the relationship into words, you have power over it. Name the problem, then you can create the solution. I was much more likely to retain the correct information if I wrote down the correct information.
Rather than guessing and then writing down a wrong answer, the process of finding the correct answer on a test was much more productive. Simple, direct and highly effective in communicating minimum rules for good graphic design. Apr 04, Quan rated it did not like it.
The Non-Designer's Design Book was clearly written by a non-writer. I'm not a designer so I won't dispute the validity of what the author, Robin P. Williams, teaches.
But getting through this book is just so excruciating because her writing is so amateur. She's a writer in the most basic sense of the word: That's about as far as her skill extends. One of my biggest critiques is that Williams writes in a vacuum. She writes about these ideas as if they are her own unique ideas.
She even goes so far as to refer to herself in the third person, telling us to remember "Robin's Four Principles of Design. How much can you trust things she says? She's included little-to-no research and cites no outside sources. There's no corroboration, no sense that there's a broader world of designers who also agree with her principles. For all we know, she could just be some mom who lost her job and decided to pull stuff out of her ass to make some money.
And she pretty much sounds like that type of person. My other main issue with this book is that, while it's designed well from a visual standpoint, the design is really stupid from an information standpoint. Often, she'll present an example of something poorly designed and then ask you what you'd change to improve the design. That's a good idea It's something like if you were doing exercises out of a math book and the answer key is right next to the math problem. How idiotic is that?
Finally, there's the issue of up-selling that just completely cheapens this book. She really just comes off as one of those self-help douches who get rich by telling others that she got rich off her talents when really she got rich by capitalizing on others' insecurities. Aug 09, Reid rated it it was amazing Shelves: This book succeeds in fulfilling its promise: It's remarkable to me that this book works so well when I've seen others fall flat I'm looking at you, Nancy Duarte!
Non-Designer's Design Book, The, 4th Edition
It's especially impressive when you figure in the fact that this book is not very long or slickly produced. Hell, it's not even in color! But I think this is a part of Williams' success. The book's message is si This book succeeds in fulfilling its promise: The book's message is simple and extremely clear.
As an educator, I appreciate how the book is full of practical examples and quizzes. It actually forces engagement, rather than just hoping you're already transfixed by the topic at hand. The examples are simple and effective. There's a great sequence on pages , where she slowly transforms a boring report cover it only has 20 words of text and no illustrations into something more interesting by applying her four principles one at a time.
I also appreciated her emphasis on typography. Again, she keeps things simple by introducing six basic classifications of type, then she quizzes you to make sure you've got it. She then moves beyond the basics and shows how her design principles particularly Contrast can be applied to type.
All in all, this is a fantastic book that does exactly what it advertises. I would recommend this book to anyone who has ever had to design so much as a yard sale flyer. View 1 comment. Jan 19, Erika Williams rated it it was amazing. This is quite possibly the best graphic design book I have read. The first part teaches you the four basic principles of design, CRAP. Or contrast, repetition, alignment, and proximity.
It gives a clear overview of each concept and then provides examples of when it is working and when it is failing. It also asks you to actively get involved, not by pointing out all the errors, but by asking you to look for them yourself. Once the four basic principles have been detailed, it moves on to an equall This is quite possibly the best graphic design book I have read.
Once the four basic principles have been detailed, it moves on to an equally important part of design: First the book teaches you how to recognize the major categories of typeface so you can avoid placing fonts that are too similar on the same page, and so that you can effectively combine two typefaces with the maximum amount of contrast.
Of all the beginner design books I have read so far, this one is the easiest to read and the presentation of the four basic principles is clearly written.
I used the knowledge and the exercises in this book to streamline the menu at work, and after I submit my changes, we will see if the knowledge provided was worthwhile enough for them to use my design over the layout they started with. Read this for my graphic design class this fall! I loved the class, and this book definitely had some great design principles. I'll be keeping this one around for reference. Nothing earth-shattering in this book; it kind of just establishes the basics.
Sometimes it was even a little too basic, honestly. Was very informative. Learned bunches! Lots of actionable takeaways.
The Non-Designer's Design Book
While I am certainly no expert, this does serve as a good general introduction to graphic design. Apr 09, Francisco Garcia rated it really liked it. As a software developer I feel identified with designers.
In our natural form we tend to "derail" into building something amazing and not so much into something useful or market ready. The problem tends to be fixed with maturity, but only after lots of interactions with people having other skill sets.
This is a great book to start the foundations that a non designer should have when talking to a designer. You will learn about core issues that should be discussed, but only the very basic ones. Thi As a software developer I feel identified with designers.
This a is a good start but by no means the solution to deal properly with designers. Some parts might feel outdated, but are still valid. This is the best design book for non-professionals that I've come across. Williams does a fantastic job, both through text and imagery, of explaining her four basic principles for good design -- contrast, repetition, alignment, and proximity.
The Non-Designer's Design Book by Robin P. Williams
Her advice can be applied to all forms of visual communication, including forms you wouldn't necessarily think of before reading this book. She didn't write more than she needs to, instead letting example images do much of the teaching.
You'll never look at This is the best design book for non-professionals that I've come across. You'll never look at the world the same way after reading this, and that's a good thing if you believe in doing your part to make the world a more beautiful place, one business card and brochure at a time. The Non-Designer's Design Book is of immense practical value to anyone who doesn't have formal training in the field of design. This volume focuses on graphic design, devoting about half of the book to a study of typeface.
There is enough information here to orientate someone with no concept of design like me , but this Williams makes no pretense of this being a master class. I highly recommend this book to anyone who lacks a degree in art, but has to make their own business cards, fliers, or b The Non-Designer's Design Book is of immense practical value to anyone who doesn't have formal training in the field of design.
I highly recommend this book to anyone who lacks a degree in art, but has to make their own business cards, fliers, or brochures. There are also valuable tips for designing one's own website and resume. Jan 22, Felipe Farias rated it liked it. Is a really nice book, the way it is organized, is very didactic.
It start talking about the four basic principles of design: Always using real examples. The other stage of the book is about typography, explaining in detail about types with or without serif.
As the title already explains, is a book for beginners. If you are just beginning to study design, I recommend this book. Adorei o livro! Muy agradable de leer y de ver. Lleno de ejemplos que ilustran muy bien los conceptos que plantea la autora. Nov 22, Mindy rated it it was amazing.
This books proves that you don't know what you don't know until you know it! I will never look at a page of print with the same eyes again. This easy to read and humorous book taught me enough to just be dangerous with fonts and contrast and colors. But seriously a few hours reading has immensely improved the look of the documents that I prepare for work, school and my personal stuff.
Aug 15, BHodges rated it really liked it. Funny that such a great design book could have such an ugly cover. The cover on my edition is much better. Robin's book covers the basics of design in an easy-to-read style. I've already noticed a big difference in my projects. Jul 19, Jenny rapid tortoise rated it it was amazing.
It's a life-saver for people who, like me, are visually challenged. I devoured this book in two days, learned about 4 basic rules and designed 2 ads which I didn't hate and that means a lot. Definitely a keeper, will be re-reading it soon. Jul 22, Mary Catelli rated it really liked it Shelves: A book I've found useful in designing both webpages and book covers. Covers a great many issues in how to organize and display your material for most impact. Without reference to its content, which once or twice tweaked me as a little excessive.
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